Paid Ads vs. Owned Growth: Why “Just Spend More” Is How Teams Accidentally Light Money on Fire
Paid ads are seductive. They’re clean, measurable (kind of), and when they work, they work fast. You turn the dial, traffic shows up, dashboards glow green, and for a brief moment it feels like you’ve cracked the growth code. Then the costs creep up. Performance wobbles. Your “winning” creative flatlines. And suddenly you’re in that […]