Algorithm Dependence Is a Business Risk (Not a Marketing Problem)
If one platform update can drop your traffic (and revenue) by 30–80% overnight, you don’t have a “growth channel.” You have a fragile dependency. This isn’t about being dramatic. It’s about being realistic. Most small, brand-led businesses are building on systems they don’t control, can’t inspect, and can’t appeal. That’s true for Google. It’s true […]
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